Digital developments are at the fore, and this year there is a major focus on how advertisers and media owners are breaking new ground together, including the emergence of ‘sapplets’ or social applets. And a whole section is devoted to great ideas that engage the reader with the product including: an ad from BBR Saatchi & Saatchi that changes on a page, driven by solar power for Israeli energy company Shikun & Ninui Solaria, a Carlsberg ad that works as a bottle opener, whispering audio chips in Playboy covers, a ‘self-drive’ ad for Volkswagen plus a Cannes award-winning ‘talking dictator’ ad using QR codes for Reporters Without Borders.
Juan Senor, John Wilpers and Juan Antonio Giner, Innovations editors said: “We are really excited about the 2012 edition of Innovations in Magazine Media because we are exploring innovations in magazine advertising for the first time, as well as tackling some tough topics like ad walls, unbundling, watermarks, and integration. There are pieces about tablets, social media, user-generated content, newsweeklies, and more. At the same time, we're having fun with the annual search for the odd and bizarre, turning up this year the magazine as theatre and the largest, most expensive, and most useless magazines. Always fun.”
To purchase the full Innovations in Magazines World Report click here.
INNOVATIONS IN MAGAZINES WORLD REPORT 2010
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PROFILE Jack Griffin: portrait of success. TABLETS New platform offers unprecedented opportunities.
2D TAGS Point your phone, snap a picture, watch a video, buy something.
MAG TV Magazine tv station.
AUGMENTED REALITY Living pages.
PAPER PREMIUM Flow magazine brings back the pleasure of paper.
EMBEDDED VIDEO Video in print pages.
REALITY MAGS keep venerable title ageless.
GAMING Explore tombs, save the world with your magazine.
VERTICAL BRANDING Singular focus Hungarian magazine.
MOBILE Mobile platforms magazines.
BRAND INTEGRATION One recipe for success.
SINGLE-COPY/NEWSSTAND Magazine retailing.
DISTRIBUTION Digital content.
GREEN INITIATIVES Can you be more green and profitable?
FUSION JOURNALISM Blending the disparate.
CONTENT IS KING Social media is not the magic bullet.
INFORMATION ENGINES™ Working space.
COVERS Laws for perfect covers.
ADVERTISING Cover ads breaking a taboo.
EZINES What print publications only dream about.
TRADITIONAL FORMATS Mooks.
BLOGAZINES Attracting the female reader.
TEENS Online strategy.
DIGITAL CONTENT SALES Online paying models.
MULTI-PLATFORM BRANDING BBC’s “good food” brand.
EDITORS AS CURATORS Content from cyberspace.
CUSTOMISATION Personalisation.
SOCIAL MEDIA Go to them.
ODD MAGS Wacky formats.
FUTURE TRENDS ON THE RADAR
MAGTWEETS Information bytes.
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